Walking over the threshold of The Coopers Tavern in Burton upon Trent is, in many ways, like stepping back in time. With no televisions, no jukebox, and very little to distract from conversation and good beer, it remains a proper Victorian pub with a deep, almost stubborn connection to Burton’s brewing past.

And talking of time, new landlady Cheryl Gibson, who took over after the much-loved Mandy Addis left last year, is planning something rather special to celebrate National Bass Day on Saturday 4th April: she’s going to bury it. Not the pub, but a piece of its history.
The idea came after a busy weekend when Cheryl found herself staring at the old innkeeper’s board on the wall and wondering what the pub would have been like in those days. “I was looking at the names and thinking how incredible it would be if we could actually see what the Coopers was like back then. I mentioned it to the team, we started throwing ideas around, and that’s how the time capsule was born.”
The capsule itself measures 13.5 by 4 inches and will be placed inside a larger sealed metal box for protection before being buried on the property at 7pm on National Bass Day.
Here’s where the pub, and Burton, come in. Lovers of The Coopers Tavern and Bass are invited to donate items to go inside: photos, written memories, beer mats, newspapers, letters, and even video messages for the future. As a thank you, every donation will be rewarded with a half of ale, it doesn’t have to be Bass but it would feel a bit wrong if it wasn’t. The first 50 people through the door will receive a limited commemorative beer mat, which is almost certainly destined to become a collector’s item, so please form an orderly queue.

The capsule will then lie undisturbed for twenty years until 2046.
“I hope when it’s opened it gives people a real sense of what The Coopers meant to Burton,” Cheryl says. “The connection to Bass, the community spirit, the stories, the people, why this pub has always been such a special place.”
Although Cheryl already knew The Coopers Tavern was unique long before she took over, having spent many nights out in Burton, she didn’t initially realise just how deep the pub’s historical connection to Bass really was. Since taking the pub on, she’s made it something of a personal mission to act as custodian of its history as well as its beer.
“Most of my career was in events, but during the pandemic I ended up learning how to build websites and even completed a university course in machine learning and AI,” she explains. “I’ve always loved marketing and data and I enjoyed that work, but deep down I missed people, the atmosphere, the energy, the buzz of live events. When the Coopers was looking for a temporary manager, I applied, and the rest is history.”
On National Bass Day, Cheryl is hoping people will come down not just for a pint, but to help make a little bit of history too. There will be a photobooth, the sealing ceremony and group toast will be filmed, and then the capsule will be buried on site, not to be seen again for twenty years.
So if you’ve got a memory, a story, a photograph, or just want to raise a glass to the people who’ll be drinking in The Coopers in 2046, get yourself down there on April 4th and be part of the future history of one of Burton’s most remarkable pubs.


